We love the neat. philosophy to give people simple solutions to help fight the plastic crisis. Neat's founder Irishman Ryan McSorley designed neat. to be both eco-friendly and aesthetically pleasing with gorgeous fragrances that we're more used to finding in scented candles and diffusers than in traditional cleaning products. Neat delivers brilliant results with no single-use plastic and without the need to ship unnecessary water (*90% of traditional cleaning products are made up of water).