Luke and Laura developed Pit Putty in their kitchen in Sligo in 2015, after a colleague's skin cancer diagnosis prompted them to cut unnatural ingredients out of their bathroom. They swapped everything for natural alternatives but couldn't find a deodorant that cut the mustard, so they made their own and Pit Putty was born. Aluminium-free natural deodorant in tins and sticks, in scents like cinnamon and cedarwood.